Spark Distribution Group Inc. is committed to encouraging all individuals to enjoy alcohol responsibly.
We understand that as distributors of adult beverages, we have an enhanced level of accountability for the safe delivery, marketing and the promotion of responsible consumption of alcoholic drinks.
Alcohol can cause damage in the event of excessive or inappropriate drinking. The social consequences of alcohol misuse are of course a matter of significant concern to Spark.
We recognize and respect that some people make a choice not to drink alcohol at all and different cultures that have a range of views on the role of alcohol. We also acknowledge that some people should not drink as a matter of their own safety and wellbeing. This includes children and young people under the legal purchasing age, drinking and driving, pregnant women, people who cannot control their drinking, or those who have a specific medical condition where drinking is not advisable.
Spark encourage everyone to make responsible choices about whether, when or how much to drink, so that alcohol consumption remains a pleasurable experience.